Conventional lotions only attempt to replace natural moisture with artificial moisture. The problem is they come off when you wash or touch something. Additionally, in order for any moisture to actually improve a dry skin condition, it needs to get below your second major layer of skin. In reality, the only moisture that is going to reach this level is your skin's own natural moisture.
Unlike artificial moisturizers, Gloves In A Bottle bonds with the outer layer of skin to turn it into what works like an invisible pair of gloves. These "invisible gloves" keep moisture-robbing irritants out while helping to retain your skin's own natural moisture, resulting in skin that is better hydrated than what is achieved by conventional lotions.
Gloves In A Bottle is virtually undetectable once dry, lasts four hours or more, and comes off naturally with exfoilated skin cells.